![]() ![]() As far as Tarte Shape Tape is concerned, we think the $30 price tag is well worth it. When shopping for a concealer, you can expect to pay anywhere from $3 to well over $50. Tamara Staples What You Can Expect to Pay It has a lightweight, almost water-like consistency, making it perfect for those who like to layer on makeup to get their desired coverage without looking cakey or overdone. On the other hand, if you don’t want to spend upwards of $20 on a concealer, the NYX HD Photo Concealer Wand is the next best thing. If you can afford to spend a little more on this concealer and plan on using it over and over again, then it’s worth the money. Many of the beauty experts on our staff have used this concealer for years, and have recommended it to friends and family. Plus, with over 35 shades to pick from, finding a shade closest to your skin tone isn’t too hard. It’s also worth noting that Shape Tape comes with more product in the tube, which also accounts for a higher price tag. Given the size and the fact that a little bit goes a really long way, the value of this concealer tops all other formulas, especially when you consider how long lasting and full-coverage the formula is. Though Tarte Shape Tape is on the pricier side, it lives up to the hype. As for the HD Photo Concealer Wand, the coverage is good but, according to testers, it’s on the medium side.The light-as-air concealer feels great on the skin, but requires a few layers in order to achieve a full-coverage finish. Admittedly, a little bit goes a long way, but once you play around with the product and figure out how much you need (two tiny dots of product from the XL applicator was enough for our tester), the results are fantastic. Though both the Tarte and the NYX concealers offer a ton of coverage, one provides picture perfect-looking skin: Shape Tape. ![]() Whether you have broken capillaries around your nose, dark under eye circles, or hormonal acne, there’s no better way to hide blemishes than with a full-coverage formula. Tarte Shape Tape and NYX HD Photo Concealer Wand ranked high, compared to other options. Our testers assessed each one based on consistency, coverage, blendability, and staying power, before deciding on a rating from one to five. There's also a $2 price difference between the two.Byrdie editors did extensive research on popular concealers (including both luxe and drugstore options), taking expert recommendations and consumer reviews into account before choosing 48 to test out first-hand in The Lab, our Manhattan-based product testing facility. While Shape Tape is full coverage with a matte finish, Power Flex is full coverage with a natural finish, making it better suited for more minimal, light makeup looks or those with dry skin types. The biggest difference is the new concealer is vegan and offers a slightly different finish and feel. They also both have doe-foot applicators, although Power Flex's is slightly larger. Tarte's Sea Power Flex Full Coverage Concealer offers full coverage (as does Shape Tape) and comes in 32 shades (Shape Tape comes in 35). So, allow us to do a little comparing and contrasting. Because Tarte's Shape Tape Concealer is so well known, you may find yourself wondering how the new one differs from the original formula and which would be better for you to use. The newest concealer is a member of the brand's Sea line, which focuses on simple vegan formulas and natural-looking finishes (it calls itself the "yoga pants" of concealers). ![]() This is big news, because prior to introducing the Sea Power Flex Full Coverage Concealer ($28) earlier this month, the brand's most well-known product in this category was its legendary Shape Tape Concealer ($30), which was released years ago. You may have noticed that Tarte Cosmetics released a new concealer. Our editor compared it to the brand's iconic Shape Tape Concealer.The new concealer offers full coverage with a natural-looking, hydrating finish.Tarte Cosmetics released a new product: the Sea Power Flex Full Coverage Concealer. ![]()
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